Guest Speaker: Colin Lingle

It was an absolute pleasure to hear from Colin Lingle last week. He is an expert in social media journalism and marketing. He prepared a great presentation where he discussed some of the history of journalism and the history of his career.

The first take-away I got from Colin is that it is essential that anyone in the journalism field nowadays be capable of using social media effectively. When Colin asked our class how we get our news almost all of us said we get a lot of our news from social media platforms. Another take-away I got from Colin is that it is possible to tailor your job in journalism to something specific you are passionate about. Colin is running the Knights of Saint Francis’s twitter account at the moment. They are trying raise awareness of climate change. For me personally, I think this would be a super fun job because it combines journalism and environmental protection. A final take-away I got from Colin is that at the end of the day it doesn’t really matter what your doing, it matters who you’re doing it with. One of his favorite jobs was when he was living in New York with his friends and making a website about a superhero giving relationship advice. Crazy as it sounds he was getting paid to hang out with his friends and create something he cared about.

 

I really enjoyed hearing Colin speak. He is the perfect example of the idea that journalism can take you anywhere and help you do anything.

SND On Air and SND Dashboard

Sydney and Matt

  1. Social News Desk
  2. Social News Desk creates comprehensive tools to manage news on social media. Dashboard provides updates from all different sources pertaining to news. On air is a Curation of different social media posts that you can stylize yourself to make your own brand. Campaigns can help you promote, sell, and advertise.
  3. This product would be useful to our newsroom because so many people receive their news from social media nowadays.
  4. We tried to contact them but found no information on their price. We would strongly consider buying this product. A benefit to Social News Desk is that they have 3 great products that work together. If we were to buy from  other companies we would have to manage them ourselves. SND has ease of access.
  5. Curata is a program similar to ours and costs $500-$999 a month. The Breaking News App is also a similar product and it is free.
  6. dashboardon aircurate

Katy Sewall

Last Thursday our class had the privilege to listen to Katy Sewall talk about her podcast, the Bitter Sweet Life, and her journey to get to where she is today. She has had an extremely interesting life and has worked hard to be successful in her field.

One huge take-away I got from Katy’s presentation was that in the radio and podcast business it is extremely important to be authentic in an improvisation situation. If you aren’t authentic people can recognize it especially in a podcast. Due to the fact that we have access to such a wide array of options for podcasts now-a-days if people find you inauthentic they will find someone else to listen to. Another huge lesson I learned from Katy is that it is important to recognize what your good at and recognize the availability of jobs in that field. Both of these are vital ingredients if you want to acquire a job in the field you are interested in. This brings me to the final lesson I learned from Katy and that is to be passionate about your profession. It was easy to recognize how her face lit up when she talked about her interview with the kid who made friends with crows. Her love for crows and podcasts gives her the ability to love her job. No one should go through life dreading their job.

I really enjoyed hearing Katy speak. She obviously has a lot of experience in the field of podcasting and it was great to hear from someone who’s done so much.

Travis Mayfield Visit

Recently Travis Mayfield, the Director of Digital Strategy for Tribune Media in Seattle and Portland, stopped by class to talk to us about his job and his journey to get to where he is today. Travis is an extremely interesting guy and on top of all his experience in the field he is also part of the Q13 FOX team.

The first thing I took away from Travis’s visit was to not fear the tech. This seems as if it could be directed more towards the older generation but I think it is relevant for people of any age. Even though I am growing up in an age where technology is thriving I still find myself dragging my feet when hopping on the bandwagon for the “next big thing”. It is best to face new technology head on and to be at the fore front of the discovery, not the last one to know. The second take away I got from Travis’s visit was to know what resonates with your audience. As Travis mentioned journalists are no longer on top of a hill shouting the news down to us. Now a days journalists are in the mix of everything. With all the news sources available to viewers if your story isn’t relatable your viewers will find somewhere else to get their news. The last and most important take away I got from Travis’s presentation was to pick a job you love. You could see the passion in his eyes when he was discussing his job. He can genuinely say he loves what he does. Just like he said, “If your job doesn’t make you feel something every 6 months it’s time to find a new job”.

I really enjoyed hearing Travis’s thoughts on modern day journalism. I am extremely interested in graphic design and the digital side of journalism so I thought what he had to say was particularly awesome.